BlackBerry 10 OS, Z10, And Q10 – RIM Reinvented


31.01.2013

BlackBerry 10 OS, Z10, And Q10 – RIM Reinvented

BlackBerry Z10 and Q10 are new phones launched by the popular Canadian company along with the new BlackBerry 10 OS 10. The stylish design the touchscreen displays, the improved interface and set of applications available would ensure the market success. But there are some issues that could not persuade the Android and iOS users to switch to BlackBerry 10.

BlackBerry phones have lost ground to iOS and Android, and now the company is trying to regain popularity by innovation and rebranding. Thorsten Heins RIM CEO said that the company will be called BlackBerry from now on, united under a new moto “One brand. One promise.”

Famous singer Alicia Keys was appointed as Global Creative Director, stating during the official launch that she’s having an “exclusive adventure” with BlackBerry. Let’s see what made Alicia return to BlackBerry, and have a look at the new smartphones presented at the BB 10 launch event.

BlackBerry Z10 is the flagship being the most powerful smartphone ever build by the Canadian company meant to compete directly with the iPhone 5, Galaxy S3 or Sony Xperia Z.

Z10 ditches the iconic BlackBerry QWERTY keyboard over a touch screen of 4.2 inches. The phone has a stylish look, with straight lines and rounded corners. BlackBerry logo is quite large dominating the back of the device.

Buttons located on the right (volume and lock) have a metallic look increasing the sensation of premium materials. Unfortunately, Micro USB and Micro HDMI ports on the left side were not covered they are quite visible.

The back has a stylized background blackberry symbol which should provide grip and the camera and flash are positioned on one side.

The phone memasures 130 mm x 65.6 mm x 9 mm, weighs in 137.5 g and will be available in black and white.

BlackBerry Z10 has a 4.2-inch capacitive touch screen with a resolution of 1280 x 768, 356 PPI density and 15:9 aspect ratio. BlackBerry says that size provides a balance between ease of use with one hand and a screen large enough to benefit from the operating system functions.

Higher resolution than the iPhone 5 or Galaxy S3, but no further details on the type of screen and how it behaves under direct sunlight

BlackBerry Z10 is powered by a dual-core Qualcomm Snapdragon processor clocked at 1.5 GHz, has 2 GB of RAM and 16 GB of  internal memory, which can be increased using a MicroSD card of up to 64 GB.

The 1,800 mAh battery should provide up to 10 hours of talk time on 3G or up to 13 days in standby.

The phone is compatible with 4G LTE networks, has Wi-Fi connectivity, Bluetooth 4.0 LE and 4G Mobile Hotspot feature that allows internet connection sharing. Other features include notification LED, GPS, acceleration sensors, proximity, ambient light, compass and gyroscope.

The primary camera is an 8 MP sensor with autofocus, dedicated image processor Full HD video recording capabilities.  First tests show that it’s not doing great in low light conditions, but let’s not to rush to conclusions.

The secondary camera is 2 MP unit with 3x digital zoom, image stabilization and HD video (720p), interesting features designed for video call camera.

As of today BlackBerry Z10 is available in the UK at a price of 480 pounds without subscription. The phone will be launched next week in Canada, in March in the U.S., but BlackBerry did not reveal the exact dates for the other countries.

On the other hand BlackBerry Q10 is designed for the older fans of the BlackBerry, combining the touch screen with a classic QWERTY keyboard.

There are less details about Q10 currently available. What we know so far is that the smartphone will hit the market sometime in April.

BlackBerry Q10 has a 3.1-inch AMOLED display (720 x 720 pixels) Dual-Core TI OMAP processor clocked at 1.5 GHz and 2 GB of RAM. Like the Z10, the new model will have 4G LTE connectivity, 8 MP camera, microSD card and 1,800 mAh battery.

The new operating system, BlackBerry 10 OS, briefly demoed last year, brings a lot of new features that should provide a nice user experience and attract users accustomed to touchscreens.

The interface has been optimized to use multiple gestures to interact with the operating system from sliding the semi-transparent lockscreen to gestures that allow you to view any running app.

BlackBerry Flow is one of the new interesting features, which allows quick navigation between applications, and the new BlackBerry Hub, a new center that unifies notifications, messages and calendar events.

The operating system comes with a lot of pre-installed applications such as BlackBerry Maps, Hub, Contacts, Browser, Calendar, BBM, Story Maker, Facebook, Twitter, YouTube, Connect for Dropbox, Print To Go and Adobe Reader.

BlackBerry App World is relaunched with over 70,000 titles available for the new OS, the company claiming that number is much higher than what iOS or Android originally had.

BlackBerry tries to convince developers to join the new platform by providing the necessary tools for porting new apps, especially from Google Play Store.

BlackBerry Messenger now allows video calls and screen sharing. Skype will also be available soon for BlackBerry 10 OS

BlackBerry Z10 attracts with its design and specifications. The phone has what it takes to be considered a flagship. Any problems with the camera should not affect too much the overall impression. The operating system promises a pleasant experience, but success depends on the availability of popular Android and iOS applications in the BlackBerry World.

Accessories will be available soon, BlackBerry Flip Shell, Transform Shell, Leather Pocket and Mini Stereo Speaker gives a touch of elegance and functionality.

Q10 is the link with the past, the emblematic aspect being capable of persuading the faithful users to try the new operating system and touch interface.

BlackBerry has announced that the new OS will be available to all existing PlayBook tablets, something that could encourage sales.

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