iPhone 5 Price Cut Off To $149.99 At Best Buy, The Sales Are Below Expectations?


13.12.2012

iPhone 5 Price Cut Off To $149.99 At Best Buy, The Sales Are Below Expectations?

It’s the first time since I am following the iPhone when a recently launched model receives a cut off in price less than half a year since its debut on the market. We are talking about iPhone 5, as Best Buy has cut off its price to $150. I can’t help but thinking that the sales of the Apple flagship smartphone are below expectations.

It’s obvious that Samsung Galaxy S3 and Samsung Galaxy Note 2 have bit a large chunk of iPhone’s market share and if Apple and its partners are willing to cut off the price of the iPhone 5, maybe there are problems in paradise.

The iPhone 5 is available at most of the big carriers in US, priced $199.99 with a two-year contract, with 16 GB of internal storage. The Best Buy price cut off is applied to all the iPhone 5 models, 16, 32 and 64 GB, which now have a price tag of $149.99, $249.99, and $349.99, respectively.

It’s true, $50 is not too much, especially when you are stuck on a two-year agreement, but a deal is a deal.

2012 has been an unusual year, with Apple making price discounts and joining the Black Friday deals campaign. How about the premium brand image? Doesn’t it look to you that the Cupertino-based giant is a bit afraid by the South Korean threat?

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