Microsoft Takes On Apple, A Smartphone At The Horizon?


Microsoft Takes On Apple, A Smartphone At The Horizon?

Microsoft decided it’s time to compete against Apple on all the market segments. After Microsoft launched their own-branded tablets, the Surface line-up, the Redmond-based company’s CEO, Steve Ballmer, suggested that the software giant might be working on a smartphone.

Steve Ballmer mentioned a couple of days ago that the war between Microsoft and Apple, famous in the 90′s, is far from being over.

Microsoft CEO explained that the company he works for has an aggressive approach against Apple: “We are trying to make absolutely clear we are not going to leave any space uncovered to Apple,” said Ballmer, quoted by Mashable.

The same Microsoft official also suggest that, as we speak, Microsoft have already developed a rival for each market segment Apple already activates on, in an attempt to compete against the Cupertino-based company on all battlefields: “We are not going to let any piece of this [go uncontested to Apple],” he said. “Not the consumer cloud. Not hardware software innovation. We are not leaving any of that to Apple by itself. Not going to happen. Not on our watch.”

According to the controversial CEO, Microsoft has “advantages in terms of enterprise management, manageability.”

Apple’s strategy of merging the hardware and software production seems to be the recipe Microsoft is currently aiming at. The company already made the first step when it introduced the Microsoft Surface tablets. The next step for Gates’ company would be the launch of an own-branded smartphone, but Ballmer announced that, for the moment, Microsoft is teaming up with Nokia and HTC.

The segment on which Microsoft might not compete against Apple is the audio player market, after their Zune was destroyed in the battle against the iPod.

Summing up, we might be seeing an in-house Microsoft smartphone in the near future, but I don’t think it will see the light of day sooner than late 2013.

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