Bloomberg Confirms Nexus 7 Tablet Launch At Google I/O 2012


27.06.2012

Bloomberg Confirms Nexus 7 Tablet Launch At Google I/O 2012

As you probably know already, Google I/O 2012 event kicks off today, where we will see the new Android 4.1 Jelly Bean in flesh, but also the Google Nexus 7 tablet, says Bloomberg. The same notorious source writes that the new Google product will be a rival for Apple’s iPad, with a very low price, around the $200 value.

The Google tablet, unofficially dubbed Nexus 7, will be manufactured by ASUS, it will sport a 7-inch display and it will be unveiled in San Francisco a couple of hours from now. Google is looking for a way to conquer the tablet market, which might raise to 118.9 million units in 2013, according to a study conducted by Gartner. For the time being Android controls over 50% of the smartphone market, but search engine giant’s platform is not that relevant on the tablet segment. On the 9+ inches tablet PC segment the Android models have less than half of iPad’s market share.

Now Microsoft and their Surface tablets, presented last week, are a fierce rival, too, thus a Nexus tablet is what Android needs on this already-crowded segment. It looks like Google is aware that the market needs a powerful tablet, cheap and with a 7-inch display. The Mountain View-based company seems to be inspired by Amazon Kindle Fire, a gadget that quickly raised to the top of Android tablets, thanks to its $199 price tag.

Rumor has it that the Google Nexus 7 will sport a 7-inch display, camera, 1 GB of RAM, 8 or 16 GB of internal storage and a potent quad-core Nvidia Tegra 3 chipset. Google’s tablet will be the first of its kind to leave the factory gates pre-loaded with Android 4.1 Jelly Bean. Reports say that the 8 GB version will be available for $149 while the 16 GB model will cost as much as $199.

Still, Gartner expects iPad to stay on top of the tablet food chain until 2016, even though Apple’s market share will drop. The question is: are Google’s or Microsoft’s slates capable of overtaking the iOS-powered tablet?

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