Tablet Shipments Grew 124% In Q1 2012, Apple’s iPad Is Still The Leader


23.05.2012

Tablet Shipments Grew 124% In Q1 2012, Apple’s iPad Is Still The Leader

It’s not a secret anymore that the iPad is world’s most popular slate, pushing the whole table segment forward and since Apple unveiled a new model in March, it was obvious that the whole tablet market with witness an increase.

Therefore, reports indicate that the tablet shipments over the first quarter of the year increased 124%.

Apple iPad shipments grew 162% in the first quarter of 2012, compared to the same time frame of the last year. The figures are provided by a study conducted by NPD Display Search, and the report also indicates that Apple also shipped 13.6 million iPad units in the first three months of the year, enough to control 62.8% of the global tablets market.

Meanwhile, Amazon and their Kindle Fire have lost the second place, as Samsung overtook the world’s biggest online retailer, now biting 7.5% of the market share pie. The South Korean-based company shipped 1.6 million tablets in Q1 2012.

Amazon has a market share of 4% and 900,000 Kindle Fire tablets are on their way to retailers/customers between January and March. Both RIM and Asus are fighting for the forth place, as BlackBerry PlayBook become pretty popular, due to it’s low price tag of only $200.

Both tablet manufacturers have a market share of 2.3% and Asus registered high demand for the quad-core Transformer Prime, but also for their older Eee Pad Transformer.

Apple’s tablet shipment reports doesn’t match with the figures provided by NPD’s study. The Cupertino-based company announced that 11.8 million iPad units were shipped in Q1 2012, an increase of 151% compared to 2011. According to NPD’s study 4 out of 5 shipped tablet PC units are iPads.

Rumor has it that Google plans to launch an affordable tablet soon, unofficially dubbed Nexus Tablet, that will come with a price tag of only $150, in an attempt to steal some of Apple’s success on the segment.

Other sources indicate that Apple is also working on a smaller, more affordable iOS tablet. Rumor has it that the iPad Mini will have a 7.85-inch display and that it will have a price of $250.

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