Google Knowledge Graph The Next Generation Of Online Search


17.05.2012

Google Knowledge Graph The Next Generation Of Online Search

The search engine giant announced today the introduction of Google Knowledge Graph, a feature that will make our beloved search engine more intuitive making it capable of tell between the meanings of a search query. The Knowledge Graph appears on the right side of the Google search and will display essential information about personalities, places or things, so the user can understand what he is searching for right from the Google page.

The company says this will be huge step in their attempt to make searches more intuitive, an improvement that will make the search engine provide several more accurate answers to the user’s query, not just a list of links.

The Google Knowledge Graph is based on a huge database with 500 million objects (places, people, objects, etc.), so if the user is searching for, let’s say, “Leonardo da Vinci,” the new feature will display within the same page some details about the life of the great inventor, but also images of his famous inventions and paintings.

The company’s officials claim that Google is transforming from an informational search engine into one that provides “knowledge,” a search engine that can make connections between types of information and that can tell apart the meaning of words. For example if you want to search for Taj Mahal, you will be asked whether you want to find information about the monument or about the musician, thus the search results will be reduced.

For the time being the new Google Knowledge Graph is only available in USA, but it will arrive in all countries and it will become available for smartphones and tablets, too, over the next few days.

Google considers that the Knowledge Graph is not just a simple catalog of objects, but a step towards the “next generation of online search.”

The guys at Google have previously announced they will try to ditch the search algorithms based on key words, and now it looks like they are aiming to introduce “semantic search,” a process that will be able to understand the meaning of the queries introduced by the users in the search field.  This type of search will help Google provide you with the right result when you are searching for “Jaguar” it will be able to understand whether you are searching for Jaguar, the car maker, or Jaguar, the animal.

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