Windows Phone 7 Sales To Overtake Apple iPhone Sales In China Thanks To Pricing, Says Microsoft


23.03.2012

Windows Phone 7 Sales To Overtake Apple iPhone Sales In China Thanks To Pricing, Says Microsoft

Microsoft has decided to bring its Windows Phone 7 platform to China recently, and the company’s goal is to overtake Apple in this market. According to the Windows 8 maker, its mobile operating system has several advantages over the iPhone including diversity and pricing.

During the launch event, Simon Leung, chairman and chief executive officer for Microsoft China, admitted that overtaking the iPhone is the first long-term goal, and then Android will follow. He expects to be pretty easy to pass Apple because the company is offering only one phone, while Microsoft is bringing several devices to the market.

According to Simon Leung, Chinese people will be able to buy a Windows Phone 7 device for as low as $160 whereas the iPhone costs at least three times more than this amount. Microsoft’s man didn’t provide a timeframe of when he expects to overtake Apple, but it shouldn’t take too long as analysts predict that more than 137 million smartphones will be sold in China in 2012, a 52% increase over 2011.

Microsoft’s main advantage is pricing as Leund said that the company will do its best to “drive the price down.” Leung confirmed that a number of partners will release Windows Phone 7 devices in China including Nokia, Samsung, HTC, and ZTE.

One of the first WP7 phones to be sold in China is the HTC Eternity which is sold as the HTC Titan in other markets. This smartphone features a 4.7-inch touchscreen at 800 x 480 resolution, 8-megapixel rear camera with 720p video capture, 1.3-megapixel front camera for video calling, 1.5GHz Qualcomm processor, 1,600mAh battery, 512MB RAM, and 16GB internal flash memory.

Analysts expect Windows Phone 7 sales in China to soar in the second quarter of the year when more smartphones will become available. Pricing and the large array of handsets will give Microsoft an advantage over Apple, however, the company will find it hard to tackle Android sales as they’re bigger in number and some of them are as cheap as WP7 devices.

Last, but not least, Microsoft’s Leung said that the Redmond-based company is exploring the possibility of opening its own stores across China in order to get more exposure. Well, it remains to be seen whether Microsoft will achieve its goals as there is a lot of work to do, but we’ll be here, watching how the Windows Phone platform will rise.

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