How To Choose A SEO Friendly Domain Name


29.05.2011

How To Choose A SEO Friendly Domain Name

If you decided to build you own website and you don’t know what domain name to choose for it, then you came to the right place, as we will try to help you find the perfect one for you, or at least we’ll try. But before proceeding and showing you some tips of how to choose a domain name for your website for the best SEO (Search Engine Optimization) let’s see what the domain name is.

What is a domain name?

A domain name is the so-called address of your website. For example www.my-website.com, or www.my-website.org, or www.my-website.net, etc. The marketing image of the website starts with the domain name, so choosing a domain name to perfectly describe your website is an important thing both for marketing and SEO and it’s preferable to be related to the future content of your site. So, if you choose the right domain name will be able to offer a preview of the content of your web site. The domain name is the smallest investment you’ll ever make in your website (of course if it’s not already taken). You can buy domains for a few over $10 per year, which let’s face it is a bargain.

How to choose your domain name?

Let’s be honest, choosing a domain name is not the easiest thing in the world. You must think carefully before acting. There are some unwritten rules, which if you follow, they can help your site to receive more visitors.

There are not few those that say that the first step towards a good SEO is choosing the right domain name for your website. I must say that I am in full agreement with this information. A well chosen domain name contains key words and it is easy to remember. Take for example the name of our website: SoftSailor. It’s pretty short and easy to remember, and since we are covering technology and software news and we are also offering free software downloads, it contains the first letters of the “software” keyword.

You must keep in mind that once you choose the domain name for your website, this will be your “brand.”  Try to choose the name so it contains keywords, to be relevant for the content of your website, and of course to be easy to remember. A website should make its visitors come back and visit them again, and those that are not careful about this aspect are loosing a lot.

Which is the best domain name?

To register a domain name is very simple: you look for a website that offers domain names, or maybe the website you chose for hosting is offering this service, too, you sign up, you register the domain name and the job is done.

We are sorry to disappoint you, but choosing a good domain name for your website requires a lot more work than this. Here’s what we are recommending to you:

  1. Make a list of the keywords relevant for the content of your website

  2. Choose the words that describe your website best

  3. Don’t forget about the domain name, it’s the brand of your website, try making it as attractive as possible

  4. Try choosing a short domain name, easy to remember and that describes your website

  5. Talk to your friends, try to find a good domain name together (studies show that doing so, it will increase the chances to choose a good domain name)

  6. From the keywords list, choose the ones that best describe your website, and eliminate the others

  7. Try hard to choose a simple domain name

  8. Choose the name and register it, then don’t forget to renew it, as once it expires you will have to start from zero.

  9. It’s advisable not to use the hyphen, “-”, as no one will google using this punctuation mark

Now, after know these simple tips, all you need is a lot of imagination, a lot of time to think about the perfect domain name, and a flash of genius, as that’s how the great ideas are born. Anyway, don’t be shy and share some of your good ideas with us in the comments area below.

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