How to set up custom and URL channels in Google AdSense


23.01.2010

What is AdSense?

Google AdSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and video advertisements on their websites.

These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.

How AdSense works:

  • The webmaster inserts the AdSense JavaScript code into a webpage.

  • Each time this page is visited, the JavaScript code uses in lined JSON to display content fetched from Google’s servers.

  • For contextual advertisements, Google’s servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system.

  • For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.

  • For referrals, Google adds money to the advertiser’s account when visitors either download the referred software or subscribe to the referred service. The referral program was retired in August 2008.

  • Search advertisements are added to the list of results after the visitor performs a search.

  • Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpage. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.

Google AdSense

Google AdSense Channels:
Google AdSense advertising program provides publishers ability to set up reporting channels, which enable publishers to track and view detailed reporting about the performance and revenue of specific pages and ad units.

The channel itself doesn’t have any direct effect on the website earnings but it may help the owner to optimize the content and placement of the Google Ads with the help of detailed statistics.
There are two types of AdSense channels in Google AdSense:

  • URL Channels – the channels that can track ads performance without modifying ad code, because they are based simply on an URL code, but they are only available for AdSense for content pages.

  • Custom channels- allow publishers to track the performance and variety of metric of specific ad units based on your specified criteria across a range of URLs.

I know that the words above can sometime confuse you, but do not worry. If you do not know how to use Google AdSense Channels, if you need practice with Google AdSense Channels, if you do not know what type of Google AdSense Channels to choose or do you simply have questions related on this subject, the  video below will surely answer them.Be sure to watch all 3 parts of the video:

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